Tuesday, March 25, 2008

THE SHADE STARTS NOW!

DSquared2's Dean and Dan Caten
DSQUARED2 will make its debut in the ever-growing eyewear market next year. Designers Dean and Dan Caten have teamed up with the Marcolin Group, which will produce and distribute DSquared2-branded sunglasses and prescription frames. Part of a five-year licensing agreement, the resulting line promises to be innovative, with the attention to detail for which the label is known. The sunglasses range will launch in the first part of 2009 and, once the operation is in full swing, it is expected to generate a turnover of approximately 20 million dollars. "We are pleased to work with Marcolin because we believe that, from a creative perspective, they are the most innovative group on the market, able to distinctly diversify the brands of their portfolio and devote all the efforts necessary to support a project as important as this," say the designers of their newest project. "We are extremely happy that Marcolin decided to invest in our brand for its notoriety and also for its tremendous potential."
Kids I don't leave the house without proper eyewear & I am beyond elated these 2 have decided to expand the brand to include sunglasses... Throwing Shade is one of my favorite things & I can't wait to get my hands on some DSQUARED2 eyewear!

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