Monday, October 6, 2008

White Patchouli by Tom Ford

Following the unstoppable success of his Black Orchid fragrance, charismatic designer Tom Ford has launched White Patchouli, a reinvention of the traditional patchouli aroma. Generally considered a dark and heavy scent, Ford transformed patchouli with penetrating notes from white flowers peony, rose and jasmine to create a fresh yet distinctive eau de parfum. "I wanted to free Patchouli from that cliché," said Ford, "and present it in a truly innovative way." Available from department stores from October.