IT's confirmed: having breathed new life into Halston, Marco Zanini is to work his magic for Rochas.
The Italian designer has been appointed creative director at the iconic French fashion house, which will make its catwalk comeback for autumn/winter 2009-10 under new owner Gibo. It has been lying dormant since 2006, when then-parent Proctor & Gamble made the decision to shut it down due losses (and despite its collections by Olivier Theyskens being well-received).
"We're not looking to generate editorial hype, because we're thinking of a sensibly priced luxury brand that caters to the everyday needs of women," Frano Pene, Gibo Co SpA president, tells WWD, of the new strategy. "In other words, real clothes that are useful and beautiful. Zanini understands that we don't want to be a status brand." With Marco Zanini lackluster work on Halston re-launch we can only hope & pray the collection will be at least 'cute'!
Zanini's was the name immediately linked to the role when it was announced last month that Rochas was to be resurrected and Pene is confident that he's found the right man for the job - even though the designer's two collections for Halston, the label he exited earlier in the year, failed to set the fashion scene on fire.
Explains Pene: "We liked his sensibility, his penchant for daywear and the fact that he will be fully dedicated to the line without having to divide his energy with a namesake collection."
We'll be the judge of that! ...............