Wednesday, November 5, 2008

SAY IT AIN'T SO!

FLEDGLING design star Jens Laugesen has become the latest credit crunch casually, announcing that his label has folded after six prominent years on the fashion stage.
"I won all the awards possible, had sponsorship in both London and Paris, but you still need some extra funding and it didn't happen," he said. "I am very thankful for all the support I have received over the last six years."
The Danish-born, London-based designer counts some of fashion's biggest prizes among his haul, including the prestigious ANDAM in 2006 and sponsorship from the likes of Fashion Forward and the British Fashion Council's New Generation. Alongside his own-name label, he has also created capsule collections for Topshop and Linda Farrow Vintage - but all the recognition in the world isn't enough, he laments, if the figures don't add up.
"If you don't go 20 per cent forward to make cash flow, you can't fund the next season's development. It's a catch-22 as a young designer," he tells today's WWD. "It's even difficult for the big houses in Paris. I've heard some are down 30 to 40 per cent. And it's not only the houses that have problems: independent retailers are in difficulty."

Despite this setback, however, he insists he'll be sticking around, saying: "I'm looking forward to putting my design philosophy into practice, either with my own brand with a structured, grown-up business or in the role of creative director for an existing brand."

It's not over Jens!


1 comment:

notabeyoncefan said...

Its a shame when real designers clothing lines fold, and HOD is still here. DAMN, DAMN,DAMN !!!!!!!!