Wednesday, April 1, 2009

Calling All Curly Girls!

Lorraine Massey - author, curl advocate and one of the masterminds behind DevaConcepts - the premier curly hair experts are teaming up with the leading online community for curlies for a match made in curly girl heaven... The Deva Curly Girl Challenge!

The 1st ever curlfest contest invites the female curly hair population (12yrs & older) to “Do the Deva 3-Step” and write a paragraph about what they learned and how it changed their hair. Simply put, the Deva 3-Step is all that curly girls need to achieve healthy, bouncy, frizz-free and enviable hair:

DevaCurl No-Poo

Step I: Give you curls a “suds-free” cleanse with DevaCurl No-Poo. Forget those lather-producing detergents that dry out curls! No-Poo uses gentle botanical cleansers, providing healthy, frizz-free, lustrous curls.

DevaCurl One Condition

Step II: Hydrate with DevaCurl One Condition. This ultra-creamy conditioner keeps curls shiny & manageable all day while providing maximum hydration for all curl types.

DevaCurl AnGel

Step III: Style with DevaCurl AnGel, a lightweight, moisturizing curl-defining gel for maximum frizz prevention that holds without feeling stiff or sticky.


The grand prize winner will win a trip to New York City for a 2 night stay & 1 day of total beauty at the Devachan Salon and Daparture Lounge. The originally curly girl herself, Deva co-founder Lorraine Massey, will tend to the winner’s tresses (now I’m jealous!) – as part of a photo shoot for Lorraine’s new book on curly hair. Two lucky runners-up will also be featured in the book and will win $200 worth of DevaCurl products.

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The Deva Curly Girl Challenge starts today April 1st and will end on May 31st running exclusively on Curl-challenged contestants will need to write a short paragraph about how doing the Deva 3-Step has changed their hair and include a photo of their hair before doing the Deva 3-Step and afterwards. The first 50 entries received will receive a signature “Are you Straight or Curly” Deva Curly t-shirt.

Dolls, being a ‘Curly Girl’ myself I’m so excited about this challenge and will follow the proceedings very closely – more updates to come!