Tuesday, July 28, 2009

Label This!

HAVE you ever convented the sensational careers of Alexander McQueen (or Wang), Tom Ford, Stella McCartney, Christian Louboutin and Alejandro Igelmo? If the answer is a astounding YES! then get your hands on How to Set Up and Run a FASHION LABEL (Laurence King Publishing). This resource book takes an insider look into what it takes to start and run an independent fashion design firm. From developing your customers, market and collection to writing a press release, selling your product, pricing and budgeting - this treasure tome literally tackles every subject! With perceptive texts, including interviews and case studies with designers charting the intriging concepts behind the collections it's a must have for design hopefuls, start-ups and existing design houses (ahem Lacroix)....


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